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Welcome to the realm of social media, property managers! 

Nowadays, social media platforms are awesome tools to promote your properties, connect with potential tenants, and ultimately enhance your properties’ success. When you use the power of social media, the possibilities are endless! These tools can be a game changer enabling you to reach a large audience, establish a brand image, and promote meaningful engagement. So, let’s discover the social media wave and bring your property management to new heights!

Why social media?

  • With social media you can reach billions of people worldwide in a matter of minutes. Your properties will be viewed by a much wider audience with social media (Macready, 2023).
  • Targeted advertising: Many social media platforms allow users to target their ads to reach specific users from specific locations, demographics, interests, and more (Lua, 2017).
  • Cost- effectiveness: Yes, you can always feature your properties on a billboard or bus, but that will likely cost you thousands of dollars. Social media is a cost-effective way to advertise your properties and is known to produce remarkable return on investment (Samuel, 2017). It can even be free!!
  • Build your brand: By establishing a strong brand online, you can build credibility and differentiate your brand from competitors.

Top social media platforms for property success:

  • Facebook: Facebook has a huge user base and many robust advertising capabilities. It is a great platform to showcase your properties and engage with potential tenants.
  • Instagram: Instagram’s reels are a great way to display your properties to potential tenants. You can post stunning photos of your property and virtual tours. Don’t forget to use relevant hashtags and the stories feature!
  • Twitter: You can use Twitter to share updates, highlight amenities, and respond to various tenant inquiries quickly.
  • LinkedIn: LinkedIn is the perfect place if you’re looking to target professionals and business-minded people. You can share property listings, career opportunities, industry insights, and more. LinkedIn is also great for posting commercial properties and establishing a credible brand.

How to succeed on social media:

  • Post engaging content: Make sure your posts are compelling and more importantly, visually appealing. Include high-quality images/videos and you’ll capture attention in no time!
  • Consistent posting: Post regularly, and maintain an active presence. Share updates, property events, new amenities and valuable insights. Utilize the various functions of social media such as reels, stories, Q&A’s and more.
  • User- generated content: Also known as UGC, user-generated content is content created by your very own customers (Beveridge, 2022). Encourage your tenants to share their experiences, reviews, photos, and promote a sense of community and authenticity amongst prospective tenants.
  • Paid advertising: Various social media platforms allow users to pay to increase visibility and traffic to their content. This further ensures that your content reaches the target audience. 

In conclusion, using social media is no longer a choice nowadays, it is a necessity. Leverage the potential of these platforms and attract more tenants. At Payquad, we can promote your company’s social media accounts to your tenants by creating direct links. Amplify brand recognition and take your properties’ success to the next level! Get creative and dive into social media, as it just might be your most powerful ally in the journey of property management excellence!


Beveridge, C. (2022, December 8). What is user-generated content? and why is it important?. Social Media Marketing & Management Dashboard.,testimonial%2C%20or%20even%20a%20podcast.

Lua, A. (2017). Instagram ads: The incredible how-to guide with FAQ and Tips. Buffer Library.

Macready, H. (2023, July 5). The Complete Guide to Marketing Real Estate on social media. Social Media Marketing & Management Dashboard.,and%20build%20relationships%20with%20clients.

Samuel, K. (2017, September 8). Council post: Cost-effective versus low-value ways to advertise through social media. Forbes.